About Tank History

Scroll down
to discover more

TANK is a global high-end off-road vehicle brand launched by GWM for the new trend of SUVs and an important achievement of GWM's category innovation, dedicated to becoming the world's no. 1 off-road vehicle brand.

Born global and created for all people, TANK is based on the current consumer trend to break the game and open up a new market segment with the brand proposition of toughness and tenderness. TANK will be a leading Chinese off-road vehicle brand and a pioneer in the SUV segment globally.


The logo consists of two letters, "T" and "U". T stands for TANK, technology and trend positioning, and U stands for the “user” (you) and “united”. TANK will combine hardcore strength with innovative technology to create a new travel trend and lifestyle, working with users to create a shared brand ecology and lead a trendy and fashionable lifestyle with an inclusive heart and an iron will.

The design of the logo perfectly interprets TANK's emotional expression of "toughness and tenderness", which demonstrates a leader's vision and aspiration, sense of responsibility and affection for the world. With the initial "T" in the name of "TANK" as the main part, the design of the car logo highlights the hard-core off-road style of TANK through a metallic strength and three-dimensional effect. The overall design of the logo is strong, with square-shaped design elements, angular cutting surface with a symmetrical square design, highlighting a strong sense of power. The logo is like a tank ready to launch, with a solid and powerful force to guard the brand users, giving people a sense of invincibility, but also the visual impact of toughness and tenderness.



Life is a continuous process of tackling challenges and breaking through boundaries, but challenges and breakthroughs do not mean just pursuing world-conquering. For the unknown road ahead, you need to have the strength to be fearless of difficulties and have the courage to take up the responsibility; but you can still keep a sentiment inside and keep a gentle space for yourself and the people around you. Because of the combination of strength and gentleness, you can really enjoy life. The toughness and tenderness of TANK are reflected in all aspects of the car, people, and scenarios, and form an inspiring association as guidance.


TANK's products are guided by the concept of "toughness and tenderness". From platform to products, from exterior to interior, from powertrain to equipment, from products to spirit, all show the tone of "toughness and tenderness". TANK's products have both the "tough" side of hardcore off-road strength and the "tender" side, and also the "feelings" that resonate with users. It empowers TANK with a richer connotation beyond the products.


Interior design: Exquisite, comfortable, luxury interior design contrasts with the "tough" exterior appearance. Full-time intelligence: all-terrain control and automatic identification system, off-road expert mode. Intelligent cabin: full sensory immersion experience, all-terrain and all-scenario comfort experience.

User care: Whether driving in the city or off-road, it provides care and protection, giving careful attention to every user.

Empathy: As the most solid backing for users, TANK empathizes with and embraces all passengers with the power of empathy.


TANK platform: China's first and the world's leading intelligent professional off-road platform.

Power system: The impressive power combination of 3.0T + 9HAT + P2, with the maximum torque of 750Nm power output.

Product series: The world's first mecha tech off-road SUV series, and China's top executive luxury off-road SUV series.

Off-road performance: China's strongest off-road performance, intelligent 4WD system, active suspension.

Exterior styling: Full of hard-core style and strength of the exterior design. Reliable safety, with a high-strength body design.


Al Shuwaikh Industrial Area, Street No. 7, Plot 99

P.O. Box 21540 Safat, 13076 Kuwait

Tel.: +9651811112

MAKFM Automotive Company

MAKFM Automotive Company has the goal to become the best dealership in Kuwait that provides top quality SUVs at very affordable prices for every segment in the market.

MAKFM Automotive Company also specializes in leasing and rental for some of the most premium brands in Kuwait.